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How are you solving the "noise" problem in intent-based outbound?
Hey fellow makers
I m currently building a tool in the sales-tech space, and I m hitting an interesting architectural/positioning dilemma that I d love your thoughts on.
Getting raw intent data is easier than ever. You can scrape GitHub, monitor social channels, or track G2 reviews to find people talking about specific problems. But talking to sales reps, the real bottleneck is the noise. Handing an SDR a list of raw signals usually wastes their time half the time it s a junior dev venting, or a 5-person startup with zero budget.
To solve this, my approach is to focus almost entirely on the qualification gate in the middle. The system intercepts the signal, but automatically checks company headcount, tech stack, and deal size fit before the lead ever hits the CRM.