Samantha Ebanks

I run a small web design studio, and branding my own business has been harder than any client project. For weeks, I kept tweaking my homepage. But really, I was avoiding committing to a clear niche. Every time I narrowed my audience, I got nervous and widened it again. It felt productive. It wasn’t. What finally helped was running my positioning through the FullSignal / dnAI branding framework....