Sam Richard

Oops we did it again! Excited to see how our 2021 product benchmarks are used by this community.

Companies like Stripe, Snyk, and MongoDB are killing it (we’re talking nearly $400 billion in market value) with developers as their core audience. Is there a secret sauce? Yes—check out the playbook to learn more!

Developers want to be left alone while they're trying a new piece of software---SaaS burner helps by giving out a faux phone number with a message about how companies can do better and give developers their space.

Absolutely love the focus here on collecting the right data and asking the right questions. One of the most common problems I see are that PMs are very focused on new features they're releasing, and don't take a step back to think about how they want those features to be used, or the questions that will be asked about the success of the feature by the broader business. Love that this in-depth...

It was nuts to see how dramatically larger organizations decreased their monthly burn rate--ostensibly because of COVID, but how these same businesses seemed to have ramped their customer success engines, because NDR is way, way up.

Most readers have said their favorite part of the report is the breakdown between freemium and free trial models, and I tend to agree. But don't ignore retention rates by acquisition source (in the downloadable report) it's very eye opening and made me think long and hard about how to design a marketing program from the bottom up.