About
Most brands fail not because of "bad design," but due to a silent, insidious disease: a lack of coherence between their product, their message, and their perception. This is a subtle, sub-logical tuning that exists in the blind spot of traditional marketing. It cannot be identified through customer surveys or focus groups, yet it is what fundamentally dictates the decision to buy. It’s the difference between intuitive trust and inexplicable rejection.
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