Saif Khan

Wow this is awesome, would love to see how this compares with tools like Ad Evolver?

This is crazy! Does it only work for ecom? Or could I use it for lead gen?

Smart bidding only works if Google knows what a real lead looks like. The problem? Businesses are increasingly turning to WhatsApp as their main form of lead inquiries and customer communication — but there’s no native way to track actual chats as conversions. Most advertisers are forced to track clicks on the WhatsApp button, not conversations. That means Google is optimizing for traffic, not...