I'm a first-time founder, and my co-founder Krishna and I are hitting a classic wall. We're building a SaaS tool called Zapreach to help other founders with their initial customer outreach.
We love building the product, but we know that marketing is just as important, if not more so. The challenge is balancing our time. Every hour we spend on marketing feels like an hour we're not improving the product, and vice versa.
For the experienced founders here, how did you navigate this in the very early stages? Did you have a set schedule? Did you focus on one over the other?
