Sai K

We wanted to build an AI-powered productivity assistant. Prior to development, we launched a simple email newsletter and landing page to collect leads. We promised daily emails with habit suggestions, which we coded in 5 days. (Check out Insumo 1.0 launch at my Profile) We obtained ~1000 organic leads with launching on Product Hunt, BetaList, and Reddit to generate interest. With the traction gained, we secured a pre-seed funding round from investors. With the funding we launched our iOS app, as our target audience and 80% of paying users are on iOS. We did Performance marketing on Facebook, Snapchat etc and brought in 25K+ more users. With paid traffic also resulting in organic traffic which bumped us to 35K users. We later started playing the SEO game, wrote content in various platforms and mostly on our website www.insumo.io. Kept creating content on social media, created podcasts called "Habit Talks" and kept talking with our active users which helped us to gain 10K users. Our focus was to acquire mostly free users, learn from their behavior and needs, and launch our AI-powered web app. Now We're preparing for the public beta launch of our web app.

Hey Makers! Jamie from the Product Hunt team here. Launches are a way to share big milestones for your team over the course of many months of work, but there are so many smaller updates in between that might be interesting to share and connect with the community. We re exploring some new ways to make posting product updates more frequent, and we're curious to hear from you on what would help you most. Makers, if you had a way to post incremental product updates (written, video, or some other way), would you do it? Product enthusiasts, would you find these updates an interesting way to follow along with your favorite makers so they don t become long lost friends you haven t heard from in 6 months? Fill out the poll and comment below with your thoughts.