Rytis Lauris

Rytis Lauris

Opens Are Dead
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THE iOS 15 UPDATE brings fundamental change to email marketing by KILLING THE OPEN RATE METRIC. 20-year-old practices need to be unlearned. To help email marketers adapt, Omnisend introduced Opens Are Deadβ€”a knowledge hub to navigate the transition.
Opens Are DeadEverything email marketers need to get ready for iOS 15