Ryan Kara

https://www.netjet.io/en/

My most valuable '23 lesson you can not grow without trying something new. We reached Ramen profitability with https://www.makerbox.club/ (marketing resources for Solopreneurs) in '22 and decided to double down on what works. The formula was clear: 1. come up with a new product idea 2. build it in public on Twitter 3. launch on Product Hunt 4. acquire users with tweeting, newsletter featurings, writing guest articles, and being active in communities (Indie Hackers & Product Hunt discussions) 5. write valuable content on Twitter The problem is that this formula only worked to get 5K/Monthly. No further growth. In April, we changed the approach and decided to try something new: - double down on email marketing (free newsletters, content freebies, email chains) - launch a new product type - AI wrapper (paid tool - marketing strategy generator https://founderpal.ai/marketing-...) - launch free AI wrappers to collect emails & upsell paid products. That was the most successful experiment cause we got SEO & Influencer marketing on autopilot. Millions of views without any effort and sponsorships: TikTok, Reels, Shorts, Newsletters. Tools we launched: 1. Value proposition generator (https://founderpal.ai/value-prop...) 2. User persona generator (https://founderpal.ai/user-perso...) 3. Business ideas generator (https://founderpal.ai/business-i...) Now, we're going to double down on these channels. BUT as soon as we reach the new plateau, we'll return to the experiment stage