You're not bad at gift-giving, you're just overwhelmed! GiftEase is a personal gifting assistant designed for people who care, but are overwhelmed by the mental load. Unlike generic gift guides or reminder apps, GiftEase learns about your people, remembers important details, tracks occasions, and generates personalized gift ideas when you need them. This beta launch introduces our initial app, focused on reducing stress, saving time; helping you show up thoughtfully, without last-minute panic.