Rolf Mulder

Here's a few. Manage expectations. SEO isn't "free traffic". Choose your channels based on (1) your sales process: self service or handover to sales team (2) ARPU (3) Are you building in a new category with low active intent. Branding is more important than you think (look at Fast). Your plan should include what you WON'T do this coming quarter/year and why. Make sure you know your numbers. If...