Roland Geisler

Roland Geisler

Generative AI Product Leader @ Apple |

About

I build products for the moment when a new technology stops being impressive, and starts becoming useful. My work sits at the intersection of AI, human-centered design, and product strategy. I’m drawn to 0→1 problems: finding the right use for a new capability, earning people’s trust, and scaling it into something that changes how people work and create. Today, I lead product work in Generative AI for the enterprise at Apple. We’re building AI products and platforms that help people across the company do their best work. Previously, at TikTok, I led the team that built TikTok Symphony from the ground up, a suite of generative AI products for brands, creators, and advertisers, including Creative Studio, Avatars, Remix, and Assistant.

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Gone streaking

Forums

Is Code Review becoming a total bottleneck in your team, or is AI making it worse?

As teams ship faster with AI coding assistants (Claude Code, Cursor, etc.), the volume of PRs has skyrocketed. But the time engineers spend reviewing code hasn't scaled at all.

I've seen two sides to this lately:

  1. Teams where PRs sit in queue for 2 3 days, creating a massive pipeline bottleneck.

  2. Teams trying AI reviewers, but ending up with automated spam comments that nobody reads.

I m curious how your team handles this:

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