Matt Laybourn

Thanks. Now I'm crying about my life choices. Awesome fun tool dude. Great work :)

My idea came by accident. I was looking at building social proof tools to help conversion rate in B2B, for content downloads. But the more I spoke to users, it was clear that understanding and measuring content performance was a bigger issue - so I focused harder on collecting user feedback on content, and analytics to support content measurement. Been a ride - but talking with users early,...