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Rob Beadleleft a comment
An excellent book with Gill's best tips to improve your website. I've learnt so much from Gill over the last 2.5 years. She has a wealth of knowledge and practical advice backed up with sound reasoning on why this stuff works. The book is super clear to read whether you go cover to cover or dip into specific tips. Highly recommended.
[Book] Making Your Website Work100 copy & design tweaks for smart business owners