Rico Sims

Rico Sims

An inventor who wants problems.

About

Age 56, native of South Carolina. Autodidactic. I like to look at industries and find out what are the biggest problems within. Then, I set out to solve those problems, or at least the biggest of them. I created STRUT because I always thought search and match results should come with scores. As a frustrated author, I decided to first apply STRUT to the book industry because I wanted to stick it to the gatekeepers, including Amazon.

Badges

Tastemaker
Tastemaker
Gone streaking
Gone streaking
Gone streaking 5
Gone streaking 5

Maker History

  • STRUT
    STRUTAI Technology that Scores all Search and Match Results
    Dec 2025
  • 🎉
    Joined Product HuntDecember 6th, 2025

Forums

Rico Sims•

2mo ago

STRUT - AI Technology that Scores all Search and Match Results

STRUT is the AI infrastructure that understands what a user is looking for, compares it to what a product or service actually delivers, and presents 4 scores to indicate the strength of each match. You can look at it as the middleman who becomes the ruler. Scalable across industries and languages, STRUT creates a trust standard for decisions no one will ignore.
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