Rico Piatos

Find your ideal users based on their real-world foot traffic! For example, we've worked with a company in the United States and they were trying to target golfers, but they realized not a lot of golfers go online to search for golf content. So we created a digital audience based on the actual physical location of golfers. We targeted golf courses in the US and found that there was only a 1%...

Coming from a background in media buying, we saw a gap in how individuals are profiled online compared to their actual real-world behaviors. Most ad platforms like Google Ads and Meta profile audiences based only on online data, which doesn't always paint a true picture. For example, just because I follow Hermès on Instagram doesn't mean I can afford it. To bridge this gap, RainBarrel was built...