Rick Hermanus Antonius de Klein

Building SaaS and whatever else.

About

Performance marketer turned builder. I build small SaaS products and internet businesses, usually around problems I've encountered myself. Currently building UTMConfig, campaign naming and UTM management for media buyers and agencies. I like shipping fast, validating with real users, and letting distribution decide what deserves more attention.

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UTMConfig

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Tastemaker

Gone streaking

Maker History

UTMConfigCampaign naming & UTM management for performance marketers.
Aug 2026

🎉

Joined Product HuntFebruary 10th, 2026

Forums

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22h ago

UTMConfig - Campaign naming & UTM management for performance marketers.

UTMConfig turns campaign naming conventions into a system your whole team can actually follow. Define fields, abbreviations, casing and separators once, then generate consistent campaign, ad set and ad names, plus UTMs. Bulk generation and client-specific conventions are built in. MCP support is coming soon, so AI agents can generate names using the exact same rules as your team.