Richard Sunley

Very quick and easy to find insights about any brand or topic in a matter of seconds. It's really intuitive and a great tool for understanding brand perception, finding ideas for content, identifying key influencers or even snooping on the competition : )

I think it's a great way for communications professionals in particular to keep track of what's being said about their brand online. It also gives you a great indication of just how successful a campaign has been! Pros: great coverage of online news, blogs, forums and Twitter Cons: could add some more analytics