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Rich Harperleft a comment
We used to spend lots of time working through the data trying to figure out how we should accelerate our sales/marketing growth strategy only for it to change the moment we announced our vertical and account segmentations. We struggled to identify our ideal customers (ICP) We had no way to know where our GTM strategy was working and where it was struggling without drawn out analysis. We wanted...
Vertical InsightsStop trying to find your ICP. Start nailing the GTM approach
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Vertical InsightsStop trying to find your ICP. Start nailing the GTM approach