TheresaWalker

Share your predictions and favorite products that are pushing the boundaries of innovation! And Happiest new year

One marketing idea that I absolutely love is - (UGC) campaigns. : UGC isn t just cost-effective; it s authentic. It allows brands to leverage the creativity of their own audience while fostering a genuine connection. There s something magical about seeing real customers vouching for a product. It feels less like a sales pitch and more like a personal recommendation, and that resonates deeply with people. , when a skincare brand asks users to share their #NoFilter selfies, it does two things: > they feel like part of the brand s story. > real results > airbrushed ads. : Builds trust and authenticity. Lowers content creation costs (your audience does the heavy lifting). Increases engagement and reach organically. : It s unpredictable you can t fully control the narrative. Not all submissions will align with your brand image. It takes effort to moderate and curate quality content. At the end of the day, UGC is a two-way street that benefits both brands and customers. But it s also a reminder that the best marketing ideas don t always come from within they come from listening to and empowering your audience. What s the marketing idea that left you saying, Wow, this just works ?