Rhen Zabel

In 5 years from now I'd like to see us completing our 75th ecom platform integration.

As an iPAAS we thought about names that reflected us being the last visible layer a developer needs to interact with. This lead us towards thinking about the light spectrum, and we chose “Violet” since it’s the last color you see at one end of the spectrum. Coincidentally, the “violet.io” domain had just gone up for sale that same week we landed on the name so it felt like it was meant to be.