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Rebecca Goldsmith
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I love using HotJar and have used it in conjunction with Google Analytics for years! I am able to gain so much insight from watching the recordings of people interacting with the site. This is something I would recommend to any digital marketing professional.
Pros: Video recording of visitors, can easily share account with clients or add your team members as users.
Cons: Tracking code slows...
Hotjar
See how visitors are using your site and get visual feedback