About
I'm Rob, founder of Areniq AI. I've spent the last several years inside the programmatic stack, currently at Disney Advertising on the IPG and OMG agency book, previously at FreeWheel running $15M across 8 sports publishers, and at Pixalate building DSP/SSP partnerships in CTV. The same gap kept showing up everywhere: live sports moves in moments, but bid systems treat every second the same. A one-possession Q4 prices like garbage time. Areniq is the real-time intelligence layer I kept wishing existed — it classifies the live moment and tells DSPs whether to bid, modify, or skip. Building toward the defensible buy-side layer for live programmatic. Based in Brooklyn. Always open to talking with DSPs, agencies, and sports media folks.
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Joined Product HuntMay 26th, 2026
