Ram

Ram

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About

FinMkt is a New York–based fintech company that modernized consumer financing, historically dependent on separate, single-lender solutions, with a patented multi-lender platform. One universal consumer application, a sophisticated lender and plan waterfall, and a realtime decision engine let applicants prequalify on a soft credit pull and e-sign in minutes while KYC and underwriting run in the background. Merchants manage plans, applications, transactions, and refunds from one portal. The platform funds over 150,000 consumers and $1 billion annually, alongside a white-label payments platform, CaptivLend captive lending, and an API orchestration engine. Inc. named FinMkt a Best Workplace in 2026.

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3d ago

FinMkt's Luan Cox Builds for What's Next - Tennis Burnout to Fintech Leadership: Luan Cox’s Journey

Luan Cox transformed lessons from competitive tennis into a career in finance and fintech. From insurance sales to building market-data businesses, she co-founded FinMkt, where she now leads an embedded lending and payments platform connecting enterprises with lenders. Her story reflects persistence and the belief that markets eventually catch up.
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