This could be your own or working under someone else's startup Mine is probably working on SEO early on when you're first working on your startup. SEO takes time to get going, and if your website is completely new, you can't expect results straight away. Also, you don't need 'paid' tools to get going. I did my initial research with a free trial with SEMrush and then subsidized my results over time with Ubersuggest.

I'm putting together a list of tips from makers, marketers, and growth people. I'm putting it together into a Notion Doc and will share it out so here's your chance to add your own (I'll tag you in it as well)