Whilst we adapted to our new reality with zoom birthdays and lockdown walks, businesses struggled to connect with customers with completely different wants and needs than pre-covid. Some brands thrived in the face of adversity (Gymshark s monumental achievement of hitting $1.3 billion valuation despite unearthing a worrying insight), but a lot more did not. If your brand managed to survive 2020: What did you learn (personally and professionally)?

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