I am Muhammad Usman, founder of ProfitPath, and I built this because I was losing money I could not see.
I run an e-commerce brand in Pakistan called Everpure Organics. COD model. Every month I had three numbers that disagreed with each other: what Meta said I earned, what my courier settlement said was delivered, and what my accountant reported as profit. None of them matched. The real profit was invisible.
I spent three weeks interviewing other COD brand owners across Pakistan before writing a single line of code. Same problem everywhere. Brands doing millions in monthly revenue with no idea what they were actually keeping. Most of them thought they were fine because money was arriving in the bank account. The courier returns and ad spend were quietly eating the margins nobody was tracking.
Pakistan's first profit intelligence dashboard for COD brands. Connect PostEx + Meta Ads and see your real ROAS, real returns, real profit — automatically.
