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Gary Schirr
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Thanks Kiki!
Service is official 85% or so of US GDP... but honestly it is closer to 100%. You know this: Everything is service. And service requires a focus on value creation, customer coproduction or cocreation, and the user experience.
It was a delight to work with three researchers from the CTF Service Research Center at Karlstad University to weave together research and best practices...
Service Innovation
New research on co-creating services with customers
Service Innovation
New research on co-creating services with customers