I see a ton of promotion on X and I know a lot of it's fake, but certain founders and teams seem to be really incredible at staying in the dialogue. Small or large, they have their employees, customers, and all manner of discussion about their product happening in public. A product has to be good enough to talk about for sure, but I imagine this strategy is probably the best CPM you can get nowadays (even better than UGC). Two recent examples that come to mind: the getstanley.ai launch and the monaco launch.
Every company becomes it's own little show with a cast of characters (founder, employees, customers) and they create moments on social that are both relevant for their product and for the community. Anyone here notice the same thing? How well do you think that works?
