Short form video is the dominant format on the internet, and most of it is watched on mute. Captions are no longer accessibility text. They are the layer that decides whether a video gets watched at all. But every caption tool today is bloated, expensive, and loaded with features that have nothing to do with captions. Pluto World does one thing well. Per-word styling, three clicks from upload to download. Built for short form creators who want premium looking captions without the bloat.
