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In a world shaped by relentless consumerism, ever‑present social comparison, and increasing financial uncertainty, the way people relate to money has become more fragmented than ever. At the same time, many financial tools tend to focus on tracking past behaviour or enforcing strict budgets. We take a different approach, one that prioritises forward thinking, flexibility, and personal awareness, helping users make intentional decisions before they happen, rather than just reflecting on them afterward. Plans.TheApp is more than just an app. It’s part of a much larger mission: to reshape the role of financial planning in people’s lives. To turn financial health from an abstract ideal into a cultural habit. And to do so with empathy, not authority.
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