About
15+ years in creative strategy, content production, and digital storytelling. I spent nearly a decade in New York consulting for cosmetics, fashion, and lifestyle brands such as Lancôme, Saint Laurent, Shu Uemura, and Nespresso. I later joined Estée Lauder Companies, where I became one of the digital content transformation leads for M·A·C Cosmetics. Most recently VP of Content at Jellyfish, I specialized in scalable content systems, cross-platform creative operations, and building high-performing creative teams. Now applying this expertise to SLERV: product vision, brand identity, creative direction, and user experience. A lifelong ambition to build my own company. The time has come.
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