Petter Andersson

One thing to be aware of is the decreasing tolerance for irrelevant automated messages. My tip is to get help and really do your homework regarding segmentation and relevant, personal messaging. The more "selling" you are, the less you will sell.

Many things can be automated these days, but one thing that is hard to automate is the "who's who" and finding the right contacts within your target groups. Zaplify does this in a simple and easy to use tool, that largely have shortened the prospecting phase in many companies I have worked in (or with).