Built for Mars is a project of mine, which showcases and analyses popular products. I explain the strategies used, point out mistakes made and suggest how they could improve the experience for their users.
Monzo, Revolut and Starling—often called the challenger banks—have built billion-dollar businesses around the perception that they've revolutionised banking. 🤯
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But are they actually any better? I spent 3 months benchmarking them all to find out.
