From Paul Skah, the author of “Brand Inside Out” that won the Marketing Book of the Year comes “Narratology” — the science behind storytelling. A year after its premiere in Poland it's still on the Top 10 best sellers list. Now available in English. If you're an entrepreneur, a copywriter or a marketer — this is the ultimate boost for your stories.
Brand Inside OutAn entire best-selling book on branding, available for free