Nivedita Balaji

We built a tool because too many marketing budgets are built on guesswork. A lot of marketing budgets follow the same pattern. Somebody picks a number. It gets approved. The money goes into channels the team already knows. And at the end of the quarter, no one is quite sure if the split was right. Hence, we built the Marketing Budget Calculator to fix that starting point. Benchmarked data combined with our on-ground experience, now powers a tool you can use in under 2 minutes. Try it now!