Nikhil Madhu

Nikhil Madhu

Founder and CEO- echotest.ai

Forums

The $80B market research industry has a simple problem

You can't test your strategy before you launch it, you can run focus groups. You can survey panels. You can ask ChatGPT. But none of them will tell you what happens to your business over the next 12 quarters if you execute your plan.

That's what we built.

Your next market entry, simulated across 2.5 million personas before you commit a dollar.

echotest.ai is an AI audience simulation platform. Define your product, market, and strategy. We run it through 2.5 million archetypes each carrying 60+ behavioral attributes including personality, cultural dimensions, and spending DNA and show you exactly where your strategy works, where it breaks, and what to change. Results in 12 minutes. Not weeks. Not guesswork.

Nikhil Madhuβ€’

24h ago

echotest - 2.5 million archetypes. One satisfying answer: will it work?

echotest simulates how 2.5 million digital personas β€” built from real census, economic β€” each carrying 60+ behavioral attributes including personality, cultural dimensions, and spending DNAβ€” react to your product, pricing, and go-to-market strategy across 195 countries. Results in 12 -90 minutes. Not weeks. Not guesswork.