Creating video is painful.
Let s be honest : every brand wants to do more video but most don t, because:

• It takes forever to script, film, edit, caption, resize, publish

• You need the right lighting, the right talent, the right day

• Agencies are expensive

• Creators aren t always available

• And your team is already stretched thin

Yet video is the #1 driver of discovery, engagement, AND conversion.

So what happens?
Brands get stuck. The intention is there but the output just doesn t keep up.

Shoppable videos and livestreams promise to change how we shop blending entertainment, community, and instant checkout. Some brands are experimenting, but adoption still feels early.

I d love to hear from this community: