Nikhil Wad

A catchy newsletter title is crucial for grabbing your audience's attention.

Want higher newsletter open rates?

Tracking metrics is crucial for newsletter growth.

Here are 7 essential metrics I track to understand my audience, refine my content strategy, and boost my bottom line.

• Open rates

• Click-through rates

• Conversion rates

• List growth rate

• Bounce rate

• Unsubscribe rate

• Email revenue per subscriber

I ve been super curious about how others brainstorm niche ideas when starting a newsletter.

Some people I ve talked to say they pick something they re already passionate about. Others dig through forums, subreddits, and newsletters they subscribe to until a pattern clicks.