kevin

Three things that I think are most critical for the CLICK team right now: First, Permendag No. 31/2023 regulation on social commerce is a real legal obstacle CLICK s business model must be compliant from day one, not dealt with later. This is what made TikTok have to partner with Tokopedia and move away from the direct selling model. Second, the cold start problem is the toughest challenge for a two-sided marketplace. Without enough video content from sellers, buyers don t come. Without buyers, sellers don t want to make content. CLICK needs to decide which side to subsidize first and the answer is almost always "subsidize sellers first, then buyers." Third, streaming infrastructure outside Java is still weak. If the live commerce feature which is CLICK's core differentiation cannot run smoothly in Makassar, Medan, or Pontianak, then 60% of the Indonesian market is automatically closed. Adaptive bitrate and low-data mode are needed from the MVP stage.