yongbingzhang

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Alan Chan•

1yr ago

TikTok Refugees - Where to next?

With the recent TikTok ban, many US users (#TikTokRefugees) are now flocking to Xiaohongshu (RedNote), a Chinese social media app with no English UI. It has now become the #1 downloaded app in the US. What are your thoughts on this unexpected shift? Is the surge organic, or do you think there's a strategic play behind? And more importantly, where are you and your brand influencers moving to next?
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