Daria Kakarova

It depends on what is your aim: the biggest reach or the least competition to get “product of the day” ?

Nice to meet you! Looking forward your product!)

Keep on doing, even if it seems that everything goes wrong! 🚀

Once I was working on astrology app, and after interview with some customers discovered that main purpose of usingan app for some costumers was checking astrological compatibility with…employers. No one expect this :) later we used this insight in marketing campaigns and it performed well

Tennis in the morning makes me feel energized for all week 🚀

I found Sean Ellis survey pretty useful. When we already had mvp and first customers we implemented Sean Ellis survey in our app. Then reached for interview users who answered that they will be “Somewhat disappointed” if our app will not be available any more. As this category of users feedback is the most valuable for further hypotheses validation

I followed a plan like that -Create a landing page with description of your product and sign up form to capture email addresses - Offer a valuable lead magnet, such as a ebook, whitepaper, any small piece of product in exchange for their email address . - Reach out influencers in your industry and ask them to promote your landing or run Google paid ads

It’s realy useful to remember that all founders have ups and downs and the period of dis motivation will pass away soon you just need a little rest. Also look back on how much problems you and your team have already overcome! So there is nothing that can stop you! 🚀

First up, “crossing the chasm” by Geoffrey A. Moore. It offers a framework for identifying the profitable customer segments, creating effective messaging, and building marketing strategies that works. I guess it provides a solid foundation to understand the different stages of the product market and what strategies works best at each phase. Really good for starters Next is “Hooked: how to...