About
"Hello, I’m a Product Designer with 20+ years’ experience making products feel obvious, rendering friction absent and eliminating hesitation. I love working on gnarly product problems. I remove friction where users hesitate or stall, reducing drop-off rates and preventing lost revenue due to abandoned transactions. I've successfully untangled problems for clients like; Deliveroo, Lloyds Banking Group, Shell, and the National Lottery, increasing the latters conversion rates resulting in over £1 billion in revenue."
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