I keep hearing from fellow founders, especially the indie hackers and solopreneurs, about how frustrating it is to get any traction with their marketing posts. You spend hours crafting something for X or Reddit, hit post, and... crickets. At first, I thought maybe it was just a volume game, or that folks weren't "good writers." But that felt too simplistic.
So, for the past ~3 months, I ve been digging into this. I manually reviewed over 500 founder-led posts on Reddit and X, noting engagement, comment types, share rates. Simultaneously, I interviewed 80 early-stage founders asking about their process, their biggest blockers, and their 'wins' (or lack thereof).
Based on our data, the real issue isn't a lack of writing skill. It's actually a two-pronged problem:
Lack of structured ideation: Most founders jump straight to writing. They don't have a clear framework to generate genuinely interesting, non-promotional ideas consistently. They default to 'product updates' which rarely resonate.
Inefficient 'authenticity' translation: Even when they do have a good idea, translating it into natural, platform-native language (Reddit or X) without sounding like a marketer is incredibly hard and time-consuming. It s a completely different muscle than writing product docs or sales copy.
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