I spent ten years working with early and seed-stage startups through an incubator, which basically means I've had a front-row seat to a lot of decisions that looked right at the time and turned out to be expensive later.
I'm building something to solve a problem my family faces every single day, and I'd love your feedback.
The problem:
Every household has someone carrying the invisible mental load of meals. It's not the cooking that's exhausting it's the deciding. 21 meals a week. Remembering who eats what. Knowing what's in the fridge. Figuring out quick meals for busy nights.
