Nathan Allotey

Episode from my new product building podcast Road to Launch. Road to Launch is a free course delivered straight to your inbox with articles, videos, and podcasts teaching you how to take your product from idea to a successful launch. This episode covers 4 questions to answer that will lead you down the path of what you should build.

People are skeptical, in our hyper marketed society when brands tell us something we take it with a grain of salt and don’t immediately believe it. It is only when a brand has earned our trust that we finally listen to what they have to say or purchase something from them - https://youtu.be/_hCJYZncTBQ

No matter the structure, size, or platform businesses exists to solve problems and meet a needs. If you have an idea for a business great, but how do you validate that idea? How do you know the idea has the potential to work? Maybe you’re like me and you get ideas all the time, as a matter of fact, I get ideas pretty much every day. When you first get an idea it’s tempting to think the idea is...

I realized that when you a building a business the question "are you a freelancer or entrepreneur?" must be answered because it will determine every decision you make in building a business.

I was always looking for the next step, after elementary was middle school, after middle school was high school, after high school was college, after college would be grad school if necessary and finally join the workforce. The problem with this mentality was I was taking the next step and expecting results instead of pursuing what I was passionate about and allowing my passion to drive steps...

There is a difference between hustling to earn something and hoping for something to come to pass. Hope is wishful thinking, while hustle is what it will take to my your hopes and dreams a reality. You have goals for your business the only way to make them come true is to take steps toward your goals with a sense of urgency.

Choosing a name for your business is key and should not be done hastily, however at the same time you do not want to spend all your time waiting for the right name to come to you in an epiphany. There are 5 principles when developing a name for your business.

This video podcast episode covers the difference between a freelancer and an entrepreneur. Everyone who owns a business must discover the answer to this question for themselves because it has a direct impact on the decision they make in their business.