I've been a software developer for many years, and I always hated the part of building a product where I had to research, create and upload multiple videos a day across different platforms.
Mutator does that for you. Connect your social accounts and let it generate, schedule and post for you.
We focused heavily on making the UGC look and feel real, not AI-generated.
Pick from dozens of viral formats and make them yours.
Stop wasting time, it takes 5–10 minutes to automate your marketing forever.
Making a product is one big challenge. But shifting your mindset from building to marketing it might be an even bigger one. As makers, we spend so much time improving the product. Then comes the question: How do we get people to discover it - and ultimately turn that attention into real customers and sales? I'm not sure traditional approaches like email marketing and constantly posting on social media are enough anymore. The way people discover products is changing. So I'm curious:
How do you approach marketing your product? And for the marketers here: What would you consider a modern marketing approach in 2026-2027? What would you advise an early-stage founder to focus on? I'd love to hear different perspectives...
