Mustafe Ahmed

Ethiopia is currently going through massive macroeconomic changes with the new digital and banking reforms. Everyone is racing to modernize, but traditional restaurants are largely being left behind, stuck choosing between chaotic pen-and-paper systems or extremely expensive imported POS hardware.

We built TableTap to fill this gap. It's a lightweight software layer that skips the heavy hardware requirements so restaurants can actually participate in this digital transition.

For makers who have launched products in emerging or rapidly digitizing markets: what was your biggest hurdle in getting traditional offline businesses to adopt digital tools? How did you build trust with owners who have done things the exact same way for 20 years?