About
I build things that close the loop. 6+ years across product, ecommerce, and QA which means I don't just write specs, I understand what breaks underneath them. I started as a QA engineer, moved into product, and somewhere along the way I got obsessed with one question: why do users drop off when the data is right there? That obsession led me to build Exito, AI that tells PM and sales teams exactly why users leave, not just where. One script tag. Weekly report. No more guessing. I'm a founder, a PM, and someone who launched a product during one of the hardest weeks of my life, because building is how I think, and shipping is how I show up. Currently: open to PM roles while growing Exito. If you're a founder, PM, or growth lead, let's talk. getexito.com
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