Muhammad Osman

For us, building our own tool is a bit of a weird loop. We build it to help other startups with their growth, but we have to use it ourselves to actually run our own growth.

For me, that s one of the most humbling parts of building a product using it while it s still clunky and half-finished.

We do our everyday outreach there, track our own funnel, test the email sequences, and look at our analytics... And all of this is happening inside the exact same environment we re selling to other teams. It s kind of a mirror within a mirror =D

But it s also brutal. When the dashboard lags, I feel it. When a feature is confusing, I m the first one to get frustrated.